@dwr
Where is value captured headed in crypto?
Four primary places to make money on a swap
1. UI
2. Asset (as issuer)
3. DEX
4. Chain
UI is most lucrative today, but most pricing pressure and competition.
Asset is most durable -- assuming you can maintain interest in the asset.
Today DEX isn't too competitive, but in the medium term expect it to be commoditized.
Chain is a good business but UX improvements at UI layer means consumers won't care what chain. Ultimately comes down to liquidity / best price & execution.