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From my humble point of view, what drives the growth of a social network is viral content created by users.
To attract established content creators, you need to offer real incentives,
that’s the core of the creator economy. (Just like Farcaster initially gained traction thanks to Degen.)
To attract the masses, you need an algorithm that doesn’t favor already popular accounts or early adopters (OGs), but instead can identify high-potential content and help it go viral.
Everyone should have a fair chance to gain exposure, regardless of follower count.
That was TikTok’s winning formula.
If we look at X, when Musk took over,
they were losing users to Bluesky,
until he increased monetization for creators and improved the feed algorithm.
At the end of the day, it doesn’t matter whether the content is text or video,
people crave content that’s entertaining, useful, interesting, or relatable.
That’s exactly where I’d place the focus. 0 reply
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