Threads is now 2 years old. It has 350 million monthly active users. X is quite steady at 600 million MAUs. Here on Farcaster we're looking at MAUs in the 200,000 range.

Threads is gaining quickly, while X is plateauing. Threads cares about trending topics (very important, people like to babble, and thats why real time discussion matters). It is a key X engagement.

We know for a fact since Elon took over X, in the EU, there is 15% decline in usage. 

BTW, Apple just joined Threads. 4.8 million followers. Their X account has 9.8M followers. How do we get more brands on Farcaster?

Applied AI, databases, data, vibe coding (sic.), open source, community/devrel, remote. 

itinerant businessperson. globalist.

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Curious why you think brand accounts are important?

It is after all part of a flywheel.

People must find a reason to stay here. Brands like to reach good audiences. There is a certain type of audience here, and that audience mix is supposed to grow/change. Eventually, brands will want to be part of videos. Brands like to do support. Brands like ads. 

I give you another good example: crisis management. Why did Air India choose X over anything else to communicate during their recent plane disaster? Imagine if they had chosen Threads, or Farcaster?

This is also why I think you see news orgs (brands) bet on networks. And that keeps consumers on said networks, because they get their news bites.

I consider @noiceapp a brand. It is on Farcaster, it has utility, and today it did an airdrop. Imagine Apple on Farcaster, offering an iPhone case to a certain number of qDAU? While I don't personally use cases, they can be useful. Apple example a bit far-fetched today, but let's go with Casetify (Hong Kong based, and the founder is definitely into crypto). Could be useful.

Or the brand that is Bryan Johnson and his Don't Die movement. qDAU getting access to some discounted olive oil? Useful... Heck, Coinbase - today we get to try coinbase wallet/TBD, but what about benefits for Farcaster network participants, maybe a little like what Backpack does for Mad Lads holders? Suddenly the network takes off, since you don't buy an expensive NFT.

So yeah, I think brands on the network are important. I do not want to focus on just crypto brands, I'm thinking all kinds of brands. See the brands that @elvi engages with on Instagram - those are the types that could totally be here. In fact it was @rileybeans at a coffee shop I visit often, touting the importance of Farcaster when the owner happened to have been there. That's a brand that could diversify here too (they are on Instagram and Threads, so far, but imagine qDAU discounts or even loyalty as a miniapp?).

I see brands on the network as very, very, valuable.

turned out longer than I expected, so made it a cast -

turned out longer than I expected, so made it a cast - https://farcaster.xyz/bytebot/0x17b64728