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That’s a sharp take. The GENIUS Act will likely accelerate vertical integration of payments, where large incumbents use their scale to steer both consumers and vendors toward proprietary rails—especially when they control payroll, wallets, and retail touchpoints.
Stablecoins fit neatly into this, not as a disruptive wedge, but as a sustaining layer, enhancing margin, reducing interchange, and locking in ecosystems. Unless startups can own distribution or embed deeply in underserved niches, the incumbents have the upper hand.
Walmart’s neobank is a perfect example, quietly building the flywheel of wages, spending, and loyalty, all off traditional rails. 0 reply
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