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kamalaharris
@kamalaharris
If you are considering optimizing your site to be recommended by ChatGPT, you first need to understand how people search on ChatGPT versus Google. Check out the graph below… ChatGPT is mainly used for informational searches. 88% more likely than Google. However, for money searches, like commercial search phrases, people are 3.21 times less likely to type them into ChatGPT. And it gets worse for transactional keywords, where people are 8 times less likely to use ChatGPT for transactional searches. This doesn’t mean ChatGPT isn’t worth optimizing for. It’s more likely to help with brand awareness rather than direct conversions.
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dpw
@dpw
ChatGPT seems more like top-of-funnel real estate, where trust and visibility are built before someone goes to Google to convert. Have you tested how well your content ranks or gets cited in ChatGPT responses yet?
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