Design

Designer Of The Week - @jordanisgreen.eth 

Each week, the Design Channel highlights one of the most influential designers in web3 and the Farcaster network. This week and also our first week, we’re enjoying the company of Jordanisgreen.eth.

Jordan is a graphic designer, creative director, and self-proclaimed professional lurker. Currently freelancing and working quietly with a few teams, Jordan stays curious and inspired. Most recently, Operating System has captured her love and attention. 💙

1. What’s your creative superpower?

My personal mantra has always been “creative, with the chance of what the fuck.” I naturally push myself to create something different and unexpected. I really don’t like when my work feels expected or obvious — I want things that feel like you never would have seen them coming, like a totally new approach for a given category. I love collaging ideas across industries, seeing what works in beauty or wellness and asking how that would work in tech or DeFi. 

2. Tell us about a project you really enjoyed — what made it special?

Running Times Newᵀᴺ  was really special because I got to develop new ways of working that moved away from the typical agency approach of “we (the agency) have all the taste and all the answers, you (the client) must listen and do what I say.” I created collaborative strategies that felt more fun and joyful, especially discovery “games” for founders and core teams. This was particularly important when working with technical founders who felt uncomfortable giving visual opinions or being creative in ways they weren’t used to. Using my studio to help other people get comfortable making visual decisions about their brand was my favorite part of that experience.

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Read the full interview and more on @paragraph!
https://paragraph.com/@designchannel/designer-of-the-week-jordanisgreeneth