@degenvick

As someone building a product these are some questions you need to ask yourself ➛How smooth and easy is it to spread your idea? ➛ How often will people sneeze it to their friends? ➛ How tightly knit is the group you’re targeting, do they talk much? ➛ How reputable are the people most likely to promote your idea? ➛ How persistent is the idea, is it based on mainly hype of the market at that time? Or is the idea a long term one?(probably you invest more in spreading it over time) I also call this the 5 Hows

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