Science

Here’s how AI Overviews and knowledge panels affect click-through rates.

AI Overviews isn’t the first change Google made that affected click rates.

Heck, roughly 59% of all Google searches end up with no clicks.

But your goal shouldn’t just be to get clicks. It should also be to get brand awareness.

And being up there causes more people to see and learn about your brand.

This is why companies like Nike, American Express, or Mercedes are so successful… It’s branding.

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Neil branding is for companies that are global what about some the SMEs of the world, they don’t have the budget for this.