Crypto is never going to be cool. Not saying it won’t be one of the biggest things since the “internet bubble”… but you can’t lead with “crypto” because to the average person it’ll scare them away. You have to lead with building something so undeniably cool that people want to join it or be a part of it regardless if it’s being built on “crypto” or not.


People weren’t bragging about how cool the internet was. They were bragging about how cool the things were that were now possible with the use of the internet.