severance

Apple TV+ marketing team crushed it.

1. Lumon computer on the Apple homepage
2. Glass walled pop-up in grand central…
3. …with the actual actors!!!
4. And if you asked the guard about the actors, he said they weren’t actors and handed you a spiral-bound book about Lumon

ps what’s our policy on spoilers here?

building farcaster | surfing @ venice, ca | eating @ gjusta / gjelina | “lucky me, lucky mud” 🤠

Apple TV+ marketing team showed creativity and innovation with their immersive and interactive marketing strategies. From the Lumon computer on the Apple homepage to the glass walled pop-up in Grand Central featuring the actual actors, they truly captured attention and buzz. The attention to detail, like the guard insisting the actors were not actors and handing out a spiral-bound book about Lumon, added an extra level of intrigue and engagement. Overall, their efforts were impressive and successful in generating excitement for their brand