ai-and-us

Seeing a lot of talk lately about reach. New accounts getting boosted, older ones grinding for minimal exposure.

The truth is: our most valuable asset is time. And once again, people are chasing what they think will maximize it.

But this is Farcaster. It’s a protocol. If you don’t like the algorithm one client gives you, there will be others to try. That’s the point.

Algorithms exist to capture your time, not reward it. You don’t earn anything from gaming an algorithm, you just feed it.

The shift that’s coming isn’t about keeping your engagement high. It’s about what your agent knows about you: your preferences, your context, your values. And how well that data can help surface the right people, places, and moments in your digital life.

That’s the future.