Books

There is nothing more powerful in this world than words.

I do most of my marketing myself. I’m a traditionally published author who has published seven books with random House , HarperCollins, and McMillan. Usually, these publishers, have an in-house marketing team. Over the past 10 years I’ve watched that change radically.

They do all of the book design, distribution, editing, and there is a large amount of marketing they do doing behind-the-scenes. For example, they have connections with Barnes & Noble, and chains like that. A self published author could not get into Barnes & Noble. Or at least not easily. Another example: they have an influencer program that sends my book out to social media influencers on TikTok, Instagram, etc. That’s valuable. Also, working with an editor is valuable. It’s hard to find great freelance editors, although I’m sure they exist!