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https://warpcast.com/~/channel/superfluid
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Daikie.eth
@daikie
Airdrops are broken. @superfluid's SRP campaign is here to fix that. 🧵1/9👇
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Daikie.eth
@daikie
2/9 Since time immemorial the blockchain industry has used airdrop campaigns to bootstrap new coins, new tokens, new ecosystems. From faucets handing out bitcoin teaching people about blockchains, to smol $1-$15 candy packages showing people what else cryptocurrencies can do, to more lucrative allocations for pre-existing token holders, the airdrop mechanic has come a long way. The modern version of airdrops started emerging in 2016. It was a marketing tool, quite often making the rich richer and usually entailed getting tokens for protocol B on behalf of owning tokens for protocol A. Uniswap changed the paradigm in 2020 by making it feasible for users with no prior wealth to partake in token distribution mechanisms which ushered in a Defi summer with many protocols following in its footsteps. Mind you, before these events the standard set by web2 was ZERO value accumulating to users. At best you receive but a small slice (if any) of the pie through creators rewards.
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Daikie.eth
@daikie
3/9 Most of all value acquired on the steadily maturing digital landscape went into the pockets of insiders, VCs and whales and it still mostly does. Arguably were it not for the paradigm shift ushered in by Uniswap these platforms would never even have been enticed to emit user rewards to the degree they have. Airdrops as intended by Uniswap is a reward to users partaking in the protocol. The thesis was users should have skin-in-the-game and be allowed to partake in the protocol's wellbeing through DAO governance as a result of partaking in set protocol. This novel means of involving users in the value creation process simply did not exist prior to 2020. With it however, came a whole new industry of airdrop farmers. Value draining operations blending in with regular users aiming to extract as much value from the web3 ecosystem as possible, eroding the initial intent of the airdrop.
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Daikie.eth
@daikie
4/9 The standard Uniswap set of retroactively rewarding protocol usage has turned the distribution mechanism into a cat and mouse game and nullified airdrops from a means to reward the community to a customer acquisition cost equation and has led to a status quo of points programs with highly dubious outcomes. Furthermore, airdrops are usually retroactive and these days vouch for an airdrop-part-2-super-deluxe which tends to be a carrot on a stick that only whales end up winning. Market forces turned good intentions into predatory behaviours. Because of this (after some initial hype induced pumping) other than Uniswap who pioneered this distribution mechanism airdrops rarely retain their initial value let alone entice growth. Airdrops have become a long line of speculative farming behaviours which may or may not lead to indented rewards and provide no real incentives for users to stick around after they've received their one-time pay-out.
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