ZK is already here. No one explained why🗣️🧶 

Everyone’s building ZK. Every deck screams “privacy.” But no one explains why it matters — not in human terms. Because “privacy” is one of those words no one questions, but almost no one actually feels. And without feeling, there’s no urgency ⤵️

2/6 People click, farm, bridge — never thinking every move is logged forever. One dashboard, one address, and your entire history is a map: habits, patterns, ties. And when you show them, they shrug: “So what? I’m not doing anything wrong.” ⤵️

5/6 But not for long. Onchain data is already evidence. Wallet screenshots lose users. Participation becomes a liability. And then it flips: “Where’s our ZK?” But it comes too late — after headlines, after damage. Infra doesn’t ship on panic ⤵️

4/6 There’s another audience: funds, whales, politicians. They won’t say “we need privacy.” They’ll say “secure infra.” It sounds cleaner. Admitting it would mean admitting risk. But they’ve felt it — doxxed wallets, copied trades, sniped positions. They know. They’re just quiet ⤵️

3/6 That’s the disconnect. ZK isn’t about hiding crimes. It’s about choice. Asymmetry. Not being watched by default. You lock your door not because you're guilty — but because it’s yours. But no one says it like that. They hope the tech speaks. It doesn’t ⤵️