The beauty of challenging a product category (coffee) is having the freedom to think outside the box and invent an all new coffee drinking experience.
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This isn’t the instant coffee you know. This is special.
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Strategic shift for Vrbs Coffee: we are going Instant. Currently in R&D stage: taste testing various coffee beans, packaging market research. TLDR: I’ve been bursting at the seams to share this. It’s such a major shift in the company’s strategy it feels like starting over from zero in many ways. I’ll start over a hundred times, a thousand times, if it’s the right decision. Vrbs forever.
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