Psst: this is how the world outside of the crypto industry sees crypto. All the utility in the world doesn’t matter if you don’t understand positioning. Humanize your marketing by understanding people — not technology, industry, or “mass adoption.”
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“Consumer crypto” In a crypto space where the majority of builders, leadership, and VCs are men. In a crypto space that doesn’t care about understanding women consumers. But sure thing, let’s talk about how promising consumer crypto is. Trustless, transparent, and decentralized technology doesn’t matter if clueless industry leaders are implementing it.
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This is why you should understand the customer instead of promotion of the industry.
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