Corrales

@corrales.eth

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470 Followers

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Psst: this is how the world outside of the crypto industry sees crypto. All the utility in the world doesn’t matter if you don’t understand positioning. Humanize your marketing by understanding people — not technology, industry, or “mass adoption.”

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“Consumer crypto” In a crypto space where the majority of builders, leadership, and VCs are men. In a crypto space that doesn’t care about understanding women consumers. But sure thing, let’s talk about how promising consumer crypto is. Trustless, transparent, and decentralized technology doesn’t matter if clueless industry leaders are implementing it.

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This is why you should understand the customer instead of promotion of the industry.

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Psst: talk about customer problems Bonus: you will never be out of ideas on what to post. Humanize your marketing.

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web3’s current strategy for mass adoption: 💀

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The biggest thing founders in the web3 space need to realize is that it doesn’t matter if it’s “web3” or not. Too many are forcing web3 over PMF. They see a big platform like Telegram doing web3 without understanding that Telegram’s PMF had nothing to do with web3. You can’t manufacture utility in web3. There’s an order to things.

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Finally an honest take!

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Wait it’s AI appreciation day

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Making sales means solving the customer’s problem; otherwise, they wouldn’t buy. Marketing is therefore about helping people solve problems. This means you have to understand the problems they want to be solved (represented by your product). The sale represents the crucial first step towards solving their problem. If you're aren't testing product offers with your customers and selling, you're not helping them work towards a goal of solveng their problems. Content alone isn't enough.

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Psst: users have to create their own utility. Pass it on

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Tired: “We’re building baby!” Wired: “We’re listening”

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Bitcoiners: “hardest money on earth” Reality: programmable internet magic money. Wake up people! Stop idolizing crypto and see it as just one solution to solve problems in the world. It’s riddled with its own problems and corruption just like fiat. The BTC 21m hard cap supply theory was always just that — driven by deranged bitcoin maxis wanting institutional adoption at any cost to pump their bags. This thread is refreshing to read; there aren’t too many truth-tellers in crypto:

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Ppl in crypto seem more interested in creating an industry than solving actual problems. Crypto isn’t the end goal, it’s just one of many ways to solve problems. Fall in love with solving problems, not crypto.

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As it turns out, pulling users in simply to "expose" them by hook or crook is not adoption.

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I’m not sure consumer crypto is as valuable as people assume. The public doesn’t care much about crypto at this point so what’s the point of building for them? So the logic turns to UX — make blockchain “invisible”! OK so now you’ve hidden it from the user, where is the value in that? “Because they will be onchain but not know it!” Uhhh ok? And why is that good? “Because it’s onchain and anything onchain is automagically better!” Hmmmm..

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There’s no web3 advantage without customer data. The tech doesn’t matter. Culture doesn’t matter. Community doesn’t matter. Crypto doesn’t matter. Innovation doesn’t matter. Decentralization doesn’t matter. The future is built on customer data. Incumbents have it. While web3 startups have hope, hype, and assumptions. Understanding the customer has never been more important.

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The bad part for Solana is that its higher-end customers are watching it become a place where toxicity breeds. Things in blockchain are changing, and branding is becoming more important. Customers perceive brands based on what they attract. And for Solana right now, they are attracting shady memecoins, toxic celebs, bots, and countless rug artists. The SOLANA ACTIONS product will be associated with that too.

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Will the links work when solana goes down or can the links be redirected to other blockchains when solana is struggling? So many questions!

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The more complicated it is to explain, the harder it is for users to tell others about it. And without high word of mouth, well….

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Would have to agree with this article, and warpcast is a good example. Coinbase is essentially big tech (CEX) and it is run by a guy who wants centralization. (But loves to put out ads that say otherwise). From that environmental we get Farcaster, supposedly decentralized, yet it is highly centralized by way of Warpcast. Smoke and mirrors. Hate to break it to all the Farcaster maxis, but you are building on a heavily centralized platform called Warpcast. Farcaster is just the fun marketing tagline they use to draw the decentralization crowd. lol

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