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Piaggio Fast Forward launches Star Wars licensed droid May the Fourth be with you” is a well-known phrase to Star Wars fans. This May 4, Piaggio Fast Forward, or PFF, released a special edition of its gitamini robot, dubbed G1T4-M1N1. The cargo-carrying droid is the result of a collaboration between PFF’s designers and entertainment conglomerate The Walt Disney Co. “We’ve had conversations with Disney over the years,” said Greg Lynn, CEO of Piaggio Fast Forward. “It was interested in our products, and within a week of our initial call, we scheduled a meeting with its licensing team out in Glendale, [Calif.] — it was by far the easiest introduction we’ve had.”
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“We took gitaplus and gitamini to Disney’s campus, and a year’s collaboration went pretty quickly and smoothly,” he told The Robot Report. “We’ve done licensing before, like dropping inserts [into the robot’s cargo compartment] or branding for office furniture, a cooler company, or catering, but nothing of this depth.” PFF has provided gita to hospitality companies and will exhibit kilo at Automate this week in Detroit.
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