@chrsdl

Two connected things that I’ve been thinking about: 1. The idea from Douglas Holt (Cultural Strategy Group) that brands are cultural and that at some point something becomes undone in the dominant cultural narrative, and that presents an opportunity for change. 2. As the For Starters newsletter by Daniel Giacopelli quotes from the FT recently, this description captures the ascendant cultural spirit: "The current vibe is no drinking, no drugs, 9-9-6 [working 9am to 9pm, six days a week], lift heavy, run far, marry early, track sleep, eat steak and eggs." At some point, fairly soon, there will be an opportunity to challenge the dominance of the second point with a mindset and tools from the first one. You can almost start to see how the current vibe might be challenged and you can weigh that against whether what you see that as an opportunity or threat for your brand.

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