founders-club

Through the Checkmate Foundation @checkmatefdn , you're aiming to onboard a portion of Chess.com's 200 million+ user base into Web3, that’s a bold and ambitious vision.

Where do things stand right now in terms of user penetration and traction? What does the user growth pattern look like so far? I imagine it’s not a linear curve.

What specific barriers have you observed when it comes to onboarding traditional gamers into Web3, and how are you working to overcome them? You’ve described your approach as a “brand new playbook for Web3 onboarding” that goes beyond just chess. Could you share more about that? What are the core principles or strategies behind this new playbook? @chessdude 

通过 Checkmate Foundation，你们的目标是把 Chess.com上 2 亿多的用户带进 Web3，这个愿景可以说非常大胆也非常有野心。

那目前的用户渗透率大概是怎样的？整体的用户增长曲线是什么样的？有哪些增长的关键节点？

在让传统游戏玩家进入 Web3 的过程中，你们...

Game stats so far:
1M+ UAW since mini game launch 
300k+ PVP players since PVP Alpha
~50k MAU

I would say we are still very early in our attempt to convert chesscom players. We are not really in a rush here as education takes time, for people to get use to the game design, the monetary angle, and the fact that they have true digital property rights with in-game assets. So far we only launched 1 big activation and already saw 50k signups. More activations will come.

The playbook I was referring to is for projects to search for mass Web2 communities (like 600M global chess community) with a clear value proposition, instead of creating a Web2 replica game in Web3 to target “Web3 gamers”. The latter will always be short-lived and the target audience is actually very limited but the former is true mass onboarding and real value creation.