I recently got asked to join a well known crypto company trying to grow their L2. It was a typical, fly to every conference try to sign partners, be present at hacker houses type thing. 

I told them they were wasting their time. The only thing that matters is their AI tooling (they have none). That’s the only thing that will bring growth and everything else is just a Press Release.

They were not ready to accept the truth.

I would add the importance of AI discoverable content. Similar tactics of SEO where you want to pump out as much written and video content and make it easy for bots to scrape it. We took this approach with Pinata and wrote hundreds of blog posts and tutorials, and when people asked ChatGPT how to do xyz with IPFS we came up all the time. Just like legacy SEO it does take time to populate that space but still super important imo since agents are also googling and using search results.

Man the piñata llms.txt was a lifesaver when I was doing some work with it a few weeks back.

DX Engineer | DevRel at OpenZeppelin | Building orbiter.host & bhvr.dev | opinions are my own