The sustainability of Minds' Web3 social media ad revenue-sharing model is promising but faces challenges. Minds rewards users with tokens for engagement, redistributing 85-100% of ad revenue to creators and community members. This incentivizes participation and aligns with Web3’s ethos of user empowerment. However, relying heavily on ad revenue and tokenomics raises concerns. Market volatility, user retention, and competition from centralized platforms could strain the model. Additionally, regulatory uncertainties around cryptocurrencies may complicate scalability. To remain sustainable, Minds must diversify revenue streams, enhance user experience to boost engagement, and navigate regulatory landscapes effectively. While the model’s community-driven approach is innovative, its long-term success hinges on adapting to economic and technological shifts in the Web3 space.