@case
Crypto already lost the reputation battle. It’s been scammy and spammy for too many years.
And that’s beside the fact that you can replace crypto with [any underlying technology] - people don’t care, ex:
My mom doesn’t care if a website uses React. + at least React won’t steal your money!
A successful crypto app should never mention crypto.
If it has to be said, it’s in need of a rebrand. Some sort of moral phrasing shift, like startup -> small business, wallet -> account, etc
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