tiktok recently released tooling that lets you see the exact second everyone stopped watching your video 

experimenting with formats to see what works and what doesn’t

This is why all the social media gurus do the "this is a hook, this is a hook, this is a hook" vids

Binance and Bitget have really great presence and platform native strategies (i.e. not nerdplaining or copy pasta from X). The Polygon Ecosystem Success lead is great at being their representation at arm's length, he does weekly streams with really good engagement. 

https://www.tiktok.com/@bitgetofficial?lang=en
https://www.tiktok.com/@binance?lang=en
https://www.tiktok.com/@bignillcollect?lang=en

bitget is definitely doing a pretty good job of using memes to reach cryptonatives on tiktok 

binance i struggle to see as “good” - the engagement to comment ratio leads me to believe there’s some botting going on 

polygon dude is cool, hadn’t seen him before! his numbers are what i would expect (low thousands) but he’s getting decent amounts of comments which is great

yeah i’ve seen people call it “hook” (interesting thing about a video) and “super hook” (this is why i’m the authority)