@brnd

2. The problem — Culture had no balance sheet In Web3, communities move faster than institutions. Brands emerge on X, Farcaster, Discord, and onchain ecosystems before they ever touch a website or a deck. Yet their value is still judged using outdated metrics. Attention is abundant. Credibility is scarce. Reputation is fragile. There was no shared system where: — Belief had cost — Support had consequence — And community activity could compound over time BCM exists to turn subjective sentiment into objective structure. https://brnd.land/login

1 reply

2 recasts

11 reactions