@brnd

01. Origins — Why the BRND Capital Market exists Branding has always been about belief. People choose brands not only for what they sell, but for what they represent. Taste, trust, identity, culture. But until now, that belief lived in soft signals: likes, followers, impressions, vibes. None of it was: — verifiable — transferable — or accountable In Web2, brand value is measured indirectly. In Web3, it was barely measured at all. BRND started with a simple but uncomfortable question: What if brand reputation behaved like capital? That question became the foundation of the BRND Capital Market (BCM). https://brnd.land/login

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