@brnd
04. Early days — From podiums to signal
Season 001 of BRND was an experiment.
Podiums allowed users to:
— curate brands
— express taste
— and signal belief publicly
Leaderboards emerged.
Patterns formed.
Communities rallied around brands.
But something was missing.
Votes mattered culturally,
yet they lacked economic gravity.
The system needed a way to turn signal into value.
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