The growth of on-chain domain services like ENS can indirectly boost the value of digital identities. As decentralized platforms gain traction, ENS domains provide unique, verifiable identifiers tied to blockchain addresses, enhancing trust and interoperability across Web3 ecosystems. This fosters stronger personal branding, secure asset management, and seamless interactions in decentralized applications. As adoption rises, the demand for recognizable, human-readable domains increases, elevating their market value. Furthermore, ENS integration with wallets and dApps reinforces digital identity ownership, reducing reliance on centralized systems. This shift empowers users, making on-chain identities more valuable as they become central to online interactions, reputation systems, and economic activities in the decentralized web.