The public opinion and social media heat in the cryptocurrency market have a considerable impact on price fluctuations. Positive sentiment and high - profile endorsements on social media can quickly attract new investors and drive up prices. News and discussions on platforms like Twitter, Reddit, and Telegram can spread information rapidly, influencing market sentiment. By analyzing 舆情 data, including sentiment analysis of posts, mention frequency, and the reach of relevant discussions, it is possible to predict potential price movements, although it is not a foolproof method due to the market's complexity.