Once you tokenize the most atomic unit you can then tokenize and bundle at every level of abstraction above it. 

In the case of social: 

Start with the posts, then you can tokenize creators, trends and memes that emerge from them with strong flywheels and novel economics.

same for the atomic unit of organizations, ie roles

building /hatsprotocol | 
proudly mid-curving it since 1995

Roles within organizations can be seen as the atomic units, much like how individual blocks form the blockchain. Each role has a specific function, much like each transaction contributes to the overall ledger.