@bfg
This used to be one of my favorite books about a decade ago ... then I forgot about it ... and now I have found it again thanks to one short video mention.
Just get your thinking hat 🎩 on and put it to good use - it can transform how you think about your "message" and where does your product fit in the market.
/buildbetter
https://paragraph.com/@buildbetter/market-sophistication-your-market-has-already-decided-how-to-ignore-you
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