@bfg
Most good things fail quietly.
Not because the tech was bad. Not because the team wasn't smart.
But because nobody knew they existed.
2025 wasn't about AI agents or the next meta. It was about another step up in DISTRIBUTION as a MOAT meta.
If you built in silence this year, you probably lost. If you waited to "feel ready" before you spoke, you were late.
I just published my BuildBetter 2025 Wrap-Up.
It’s not a list of predictions. It’s more of a map of ideas that actually mattered this year:
- Why distribution is the harder half of your product.
- Why we (still) lie to ourselves about the "crypto bubble."
- The frameworks that stop you from building vapourware.
Read the full retrospective below
Let’s make 2026 the year of DISTRIBUTION as a MOAT 👇
https://paragraph.com/@buildbetter/buildbetter-2025-wrapped
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