Founders

Early sales are about discovery and designing the distribution engine, not volume, so this cost-saving move is a "passive death wish" that saves $60k today but hemorrhages millions in lost opportunity tomorrow. 

Instead of seeking a cheap pair of hands you can't manage, invest in a senior "Distribution Architect" or Head of Growth—someone whose high-level competence allows them to define the market, build the revenue playbook, and bridge the gap between your elegant code and the customer's wallet. 

Your first hire is a strategic partner in discovery: Don't Hire SDR. Hire a Distribution Architect.