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bethanymota
@bethanymota
Do headline types really impact conversions? 58 websites that ran A/B tests on their headlines, to find out the difference in performance for question, benefit-driven, and statement-based headlines. Here were the results? The biggest takeaway you should take isn’t that one headline type is better than the other, as a lot depends on the copywriter’s skill, but more so, it clearly shows that headlines can impact conversion rates.
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