@bertwurst.eth
Some of his worst-performing casts were:
-Memes (lol — we’re working on it)
-Sharing frames with little context
-Non-Bert related content, like spreading the word about the Farcon scholarship (he tried, @alinaferry)
He builds. He shares. He replies. He supports others.
And while yes, he is a cute dog, behind that face is a surprising amount of planning, effort, and intention.
The content doesn’t make itself. And Bert may not have thumbs, but he does have a brand, a voice, and a work ethic. Behind every cast is Bert + a team of two assistants helping shape, edit, take photos/videos, cast, reply, and engage.
He replies at weird hours, because he is trying to get to every. single. one. He sends personal thank-you messages. He agonizes over whether a photo caption is “too weird” or “just weird enough.”
He doesn’t farm engagement (ok, except for “Recast if you 💜 Wieners” — but that was to mess with @v). He doesn’t game the system. He shows up every day and casts.
Continued ⤵️
1 reply
0 recast
5 reactions