The NBA is the perfect sport for edutainment media wave. Massive pool of content to chop up (30 teams, 82 game season plus playoffs, cup etc.); big analytics landscape to spin narratives and wage battles over; league institutions are for player media empowerment; legacy media is pure hot take filth for the most part and people are pushed to look elsewhere for “in depth analysis”; sports gambling capital flowing in and enabling distributed analysis and commentary.

Doesn’t seem like any other sport has this potent a mix.