@bellemeredith
The future industry dominance will lean toward "traffic algorithms." After the end of the exclusive copyright era, Tencent Music's advantage in copyright capital has weakened. In contrast, short-video platforms like Qishui Music (Soda Music) are rapidly rising by leveraging Douyin's 1 billion monthly active users for traffic diversion, precise algorithm recommendations, and a fragmented "song-swiping" experience (over 120 million MAU in 2025). Users' music listening habits are shifting toward short-video discovery + algorithm-driven models. Traffic entrances determine promotion and monetization, and algorithms are better at capturing the mindset of young users.
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