@beecurious

3/ In 1950, he started Fujita Shoten, importing luxury goods like Christian Dior and Longchamp bags. It wasn’t until 1971 that he entered the fast food world. He first tried McDonalds in the U.S. in 1967. Loved the taste. But when he brought it to Japan, he negotiated hard: >Full autonomy on decision making for Japan market >Lower royalties (2% instead of the usual 5% ) >A 50:50 partnership with McDonald’s Japan

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