
balajis
@balajis.eth
54 Following
232692 Followers
13 replies
62 recasts
517 reactions
35 replies
81 recasts
630 reactions
2 replies
0 recast
2 reactions
1 reply
11 recasts
99 reactions

Peer to peer ad markets are now live on Zora.
For any post you can buy the content coin. And if you’re the number one holder, you can pin a link under the post.
This solves many issues at once.
(1) First, it gives utility for holding a post-specific digital currency.
(2) Second, it allows creators to share directly and instantly in ad revenue.
(3) Third, it allows advertisers to micro-target individual posts more specifically than ever before. Entire new crypto ad exchanges can arise on this basis.
(4) Fourth, it’s an application that’s legible to web2 execs, as they understand the monetization of attention.
(5) Fifth, you can work out the CPMs, but they may well be lower than traditional ads.
(6) Sixth, it’s enabled by the p2p aspect of crypto, as it’d be hard to facilitate this kind of microtransaction otherwise.
(7) Seventh, creators will probably want to curate their top reply or have AI doing it for them.
(8) Finally, if this works it can be scaled across any social crypto product. 26 replies
74 recasts
495 reactions
29 replies
84 recasts
539 reactions
33 replies
74 recasts
490 reactions
0 reply
0 recast
3 reactions
7 replies
17 recasts
194 reactions
13 replies
21 recasts
180 reactions
36 replies
130 recasts
622 reactions
4 replies
4 recasts
56 reactions
47 replies
45 recasts
477 reactions
1 reply
0 recast
1 reaction
0 reply
0 recast
0 reaction
1 reply
0 recast
3 reactions
0 reply
0 recast
0 reaction
2 replies
3 recasts
23 reactions
1 reply
4 recasts
12 reactions
13 replies
13 recasts
145 reactions