A gamified, unicorn themed GUI / mini app on Telegram, maybe like TravelFrog or even Catizen. Get viral. Gamers enjoy the game but farm from a small token pool. App users use the main app, maybe from a TV or PC inside the game, and get rewarded from the main pool as usual. Cred passes and Up NFTs improve both pool outputs significantly.

It's fine to have farmers here, the key is to raise their farming cost. Learn from Catizen - their airdrop was pay-to-earn: more payment, more drop. No free lunch whatsoever.