@axg

"introducing steel at the price of gold" "in 1960 expensive watches cost a lot because they cost a lot to manufacture, and what the buyer got in return was the most accurate timekeeping device, for its size, that could be made. now they cost a lot because brands spend a lot on advertising and use tricks to limit supply, and what the buyer gets in return is an expensive status symbol" "it no longer has to be so great that it sells the product, brand sells the product; but it does have to be good enough to maintain the brand's reputation. the brand must not break character" "branding is centrifugal; design is centripetal" essential reading in the brand age https://paulgraham.com/brandage.html

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