@attishud

Don't be afraid to start blogs. Recently, I suggested to one of my students to start a blog about marketing. She responded that she feels like she lacks the expertise for such a blog, as she is still learning. From what I can judge, this is a common misconception worth addressing. There's an illusion that to share knowledge, one must be a super-professional, a guru, a leader in the field. This perception arises because many infopreneurs position themselves as "masters of copywriting," "kings of social media," and other Napoleons. In reality, even a beginner knows significantly more about their subject than someone who hasn't studied it at all. It's precisely this knowledge that a specialist can start sharing. Professionals tend to see their knowledge as something simple, "obvious." To dispel this illusion, remember yourself when you first started getting interested in something. These are the exact people who will make up 99% of your audience 🫂

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