Social Media Marketing Expert and Crypto Entthusiast
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What about Instagram bloggers? Observation: Most Instagram bloggers failed to adapt and Instagram remained their main platform, albeit with significantly reduced reach. Lifestyle blogging about mundane aspects like "we ate, we pooped" doesn't resonate on other platforms, and they haven't been able to innovate. I used to hold higher opinions of many of these failed bloggers as professionals—after all, being able to influence such a large number of people requires skill. But it turns out they can only operate within a very narrow range and struggle to build relationships with their audience through more complex methods than staged stories about a happy life.
In support of experts promoting themselves on social media. Let's say you're a doctor with 20 years of experience. You make a post saying, "If you've been diagnosed with X, don't worry, it's just a heightened risk level. Get checked annually and if anything arises, the disease can be detected early and treated quickly." You write this because you've spent 10 years studying and encountered this diagnosis 5,000 times. Rest assured, with sufficient reach, you'll receive comments like, "Nonsense. My uncle was diagnosed with that and died the next day." People with limited experience will always draw sweeping conclusions and want to appear smarter than some expert out there. So just take a few deep breaths and calmly write your next post.
Gm!
Don't be afraid to start blogs. Recently, I suggested to one of my students to start a blog about marketing. She responded that she feels like she lacks the expertise for such a blog, as she is still learning. From what I can judge, this is a common misconception worth addressing. There's an illusion that to share knowledge, one must be a super-professional, a guru, a leader in the field. This perception arises because many infopreneurs position themselves as "masters of copywriting," "kings of social media," and other Napoleons. In reality, even a beginner knows significantly more about their subject than someone who hasn't studied it at all. It's precisely this knowledge that a specialist can start sharing. Professionals tend to see their knowledge as something simple, "obvious." To dispel this illusion, remember yourself when you first started getting interested in something. These are the exact people who will make up 99% of your audience 🫂