Most founders rush into logos, color palettes, vibes and end up with a brand that feels disconnected, generic, or confusing.

But before any of that, your brand needs documentation.

At Gloww, before starting any project, we have our clients document:

– What the brand stands for
– What it’s not
– Who it’s for (and who it isn’t)
– Tone, personality, contradictions

We did this with Emerge & @atown built out one of the clearest alignment docs.

Result? Everyone was on the same page.
No vague feedback. No misaligned revisions.
Just fast, focused decision-making.

Can’t thank @akshit enough for his help with the development of our branding for @tryemerge (coming 🔜)

Creative partner for AI & Web3 teams — gloww.design

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