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Farcaster

Airdrops are evolving into more efficient marketing spend.

Traditional airdrops are like brand advertising. Big numbers, happy accounts posting on social media, but no CAC/LTV.

They will start looking more performance ads. I spend X to make Y. 

Regulatory change in the US will accelerate this.

I don’t make the rules, just observing how it’s changing.

farcasterが最近実施しているエアドロはいったい何なのかを考えるにあたり、参考になるキャスト。