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Red Bull doesn’t just attach its logo to an event, it owns the narrative.
What if Web3 could do the same?
Not by selling jargon (tokens, smart contracts, infrastructure), but by building stories around autonomy, inclusion, and global belonging. Starting small, betting on the overlooked, and creating cultural moments that scale.
The question is: what experiences and events can we build that make people feel autonomy, inclusion, and belonging the way Red Bull makes us feel boldness?
https://paragraph.com/@ayastudio/red-bull-turned-sports-into-culture-can-web3-brands-do-the-same?referrer=0x570124A4f149724E8eA7e99BEEc4491FeCB28C95 4 replies
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