cryptosapiens

Red Bull doesn’t just attach its logo to an event, it owns the narrative. 
What if Web3 could do the same? 
Not by selling jargon (tokens, smart contracts, infrastructure), but by building stories around autonomy, inclusion, and global belonging. Starting small, betting on the overlooked, and creating cultural moments that scale.

The question is: what experiences and events can we build that make people feel autonomy, inclusion, and belonging the way Red Bull makes us feel boldness?

Red Bull doesn’t just attach its logo to an event, it owns the narrative. 
What if Web3 could do the same? 
Not by selling jargon (tokens, smart contracts, infrastructure), but by building stories around autonomy, inclusion, and global belonging. Starting small, betting on the overlooked, and creating cultural moments that scale.

The question is: what experiences and events can we build that make people feel autonomy, inclusion, and belonging the way Red Bull makes us feel boldness? 

https://paragraph.com/@ayastudio/red-bull-turned-sports-into-culture-can-web3-brands-do-the-same?referrer=0x570124A4f149724E8eA7e99BEEc4491FeCB28C95

Collecting stories at Beams https://paragraph.xyz/@beams ✨ It's all about ART ✌️ https://rodeo.club/@asha

higher

Exactly, stories and belonging create more impact than any tech buzzwords 🔥

nutscity13

Absolutely, storytelling is top marketing since the beginnings of humanity. It's in our dna to react to stories