According to CivicScience, 65% of U.S. parents report their Gen Alpha children under age 14 play Roblox. 
AND among households with Roblox players, 60% spend money on upgrades, abilities, and other expenses each month. 

Gen Alpha is growing up on Roblox, not Instagram.

They’re fluent in virtual economies, co-creation, and digital identity.

According to CivicScience, 65% of U.S. parents report their Gen Alpha children under age 14 play Roblox. 
AND among households with Roblox players, 60% spend money on upgrades, abilities, and other expenses each month. 

Gen Alpha is growing up on Roblox, not Instagram.

They’re fluent in virtual economies, co-creation, and digital identity.

https://civicscience.com/roblox-is-winning-among-younger-consumers-heres-why-brands-should-take-notice/