@anderselowsson
The friends' orchard currently produces an average of 6 fresh apples every 12 seconds. To set the price, Audrey counts how many apples are sold in each 12-second round and keeps the price fixed if exactly 6 apples are sold. She increases the price by around 10% if more than 6 apples are sold (Pontus sells up to 9 apples when working the fastest he can), and decreases it similarly if none or just a few apples are sold.
This is generally a sound approach. The apples are tasty and the friends are sure there will always be demand if the price becomes low enough. The first day, everything runs smoothly and the price rises and falls as expected with changes in apple demand. You hear Audrey announcing "Apples for $16!", and 12 seconds later "Get your apples for $15!", etc.