@anastasiachi
Web3 founders: if you're paying to acquire users who farm your airdrop and dump your token, you might be targeting the wrong audience. 💀😏
A DeFi trader, liquidity provider, and protocol developer have different needs.
Stop marketing to “everyone in crypto.”
Instead:
→ Identify 3 priority user segments.
→ Interview 5 people in each.
→ Find the problem they urgently need solved.
→ Create one targeted message per segment.
→ Track retention, not just wallet connections.
Wrong users inflate your metrics while your runway shrinks.
Are you acquiring users, or renting activity?
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