@amoreynis

You need to optimize for fans, not unsubscribers! 1. Newsletters remain one of the most effective marketing tools in terms of cost-effectiveness. So it's understandable that everyone is trying to improve them. But more often than not, it's in the wrong direction 😉 2. Most marketers are trying to increase open rates and reduce unsubscribe rates. Therefore, they try to attract people who aren't currently interested in their newsletters. Basically, they optimize for "unsubscribers." 3. Although it's better to optimize for "fans"—those who already read and buy from your newsletters. Because it's much easier to increase interest than to create it! 🎯 Have you ever tried to make a girl fall in love with you when she's indifferent? Or to bring a girl who's already paying attention to you to bed or to the altar? That's exactly it 😉 4. So, if someone has opened and purchased something at least once, it means you've already hooked them with something. Now all you have to do is figure out how 🤔 5. And once you've figured that out, first start reinforcing it and repeating it so they open and buy more often. And then figure out where to find other people like this person so you can use the same approaches, hooks, and tricks on them. 6. And this applies not just to emails, but to any advertising. And not just to advertising, but to the product as well! Which also needs to be optimized not for those who stop using it, but for those who continue to use it! 7. Can you clearly identify the characteristics that distinguish your fans from unsubscribers? If so, then you have a ready-made marketing strategy in hand—which just needs to be turned into a plan of specific tactical actions 🚀

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